Football's Boom Boom Boom!

The last few decades have witnessed extraordinary sums of money cascading into football. Admittedly an awful lot cascaded out again into the grubby mitts of agents and chief executives, but much of that has been invested in the game itself – or at least the tip of the mighty pyramid which supports the global sport.

It’s not just about the billions thrown at Premier league football by Sky, BT and now Amazon; it’s the rest of the world. The Manchester clubs, Liverpool and Chelsea can afford to splash out £50 million for players all bar the true cognoscenti will not have heard of. However, even Real Madrid, the club which made its modern reputation from hiring top-gun galacticos for vast sums (Sanchez, Figo, Ronaldo, Bale et al) is being left behind by Qatar-bankrolled Paris St Germain. I’d become used to world records being raised by a few million Euros at a time, but when PSG blew the transfer market apart with their 222 million Euro acquisition of cry-baby Neymar, followed by a 180 million option on the teenage Mbappe, my hands were thrown high in horror.

Things have got seriously out of hand. Like London house prices, hyperinflation at the top has an impact on every layer below. I write this after a summer transfer window awash with laughable sums being vaunted for unknown Portuguese or young defenders from our own League One who will probably end up being loaned out again. Has the whole world gone stark staring mad? Newly-promoted Fulham shelled out well over £100m on new stock just to give themselves a fighting chance of staying up.

Of course, I and most other football fans have been making similar exclamations all our lives. Even I am too young to remember the first six-figure transfer between British clubs (Alan Ball in post-World Cup 1966) but I do vividly recall the revelation of, I think, the first £100,000 teenager.

When I read about Arsenal spending such a huge sum on Peter Marinello from Hibs in January 1970, I probably almost choked on my Alphabetti Spaghetti. I presume his value was inflated by a vague physical resemblance to George Best but sadly his talent proved nowhere near as similar. Without a phalanx of psychologists and welfare coaches, the wee boy from Edinburgh never really justified the attention he received in the media. Although he scored on his debut – never a bad thing – injury and the celebrity lifestyle thrust upon his unsuspecting shoulders reduced his contribution to a mere three goals in three seasons before returning to Scotland.

A few months after the Marinello deal came our first £200,000 footballer, Martin Peters. However, I remember the most surprise at the time was not concerning the headline figure but the fact that the West Ham stalwart was heading to Spurs while the 30 year-old White Hart Lane legend Jimmy Greaves was the makeweight in the opposite direction. In the end, Spurs proved to reap the greater benefit because the alcoholic Greavesie retired the following year after only 38 appearances to spend more time in the pub.

With no mid- or close season windows in which to funnel all attention and pointless airtime-filling speculation, transfers were a year-round feature, as much part and parcel of football as they are now. It’s just that there was no internet, YouTube footage or ‘super-agents’ to whip up expectations. David Nish’s £225,000 move from Leicester to Brian Clough’s League-winning Derby side in 1972 raised eyebrows as he was ‘only’ a defender, then centre-forward Bob Latchford’s £350,000 fee in 1975 shelled out by Everton to Birmingham shattered the record. With consumer prices increasing by 25% a year at the time, perhaps we were accustomed to such inflation, and football transfers were merely symptomatic of mid-Seventies economics. Good for Bob, though!

In 1979, Clough's Nottingham Forest made Trevor Francis the first domestic million-pound footballer, doubling the previous record. Things went a bit berserk that September when Manchester City, way before their current excesses, found over £1.4 million to bring midfielder Steve Daley from Wolves. He was a decent player but hardly in that class. He even signed a ten-year contract – but left after two. Until the days of Robinho (Man City again) and Veron (Man Utd), Daley was considered the biggest waste of money in English football history.

During the Eighties, the financial clout of Serie A and La Liga constantly raised the bar, as the likes of Ray Wilkins (Milan), Mark Hughes (Barcelona) and Ian Rush (Juventus) went abroad in exchange for several million quid and head-turning signing–on fees and continental salaries. When Dennis Bergkamp came the other way for £7.5 million in 1995 - making even Arsenal worth watching for a change! – the dye was cast for a new international market in which Premier League clubs were leading buyers and sellers. However, the biggest leap occurred in July 1996 when Newcastle swooped for Blackburn’s Alan Shearer, England captain and goal scorer supreme, at a cost of £15 million. The floodgates opened….

The same has happened with wage bills, too. My heart bleeds for the poor dears who have to live on a basic £5 million plus bonuses and commercial extras in return for a few hours a week kicking a ball. Yet there is a vast disparity in salaries evident in English football. That has always been the case; it’s just that there are far more noughts and commas involved in the numbers these days.

If there is a salaries Grand Canyon between the Premier League and League Two, it’s probably even wider across the England-Scotland border. In 2018, Aberdeen’s star striker Adam Rooney headed south for a pay rise. He had been lured not by a club in the EP, nor even the Championship. No, he will be playing for non-league FC Salford! Inevitably the headline-grabbing contracts dished out to the Hazards and Pogbas of this world distort the overall PL average. In 2016-7, Man Utd’s annual wage bill was £264m, compared with newly-promoted Brighton’s £11million. No doubt Albion’s players earned a Premier League premium but nevertheless it’s hardly surprising that there is a widening chasm between the top six and the rest. It wasn’t always so but, unless more Middle East kingdoms get involved I can’t see the rest being allowed to catch up.

Another negative aspect of football as big business is the modern obsession with measuring players by salaries and, increasingly, transfer fees. The bigger the fee, the better the player, right? Is some non-entity plucked from the Turkish league for £12 million superior to an international star whose last club move came five years ago for half that amount? And where does that leave the one-club players - the Brookings, Gerrards and Scholeses – whose loyalty is considered so quaint and old-fashioned? They didn’t even take the lucrative pre-retirement bundle of dollars offered once by the USA and now China and Japan. No, you can’t value everything in terms of numbers. Football is better than that.